John L. Augustyniak (He/Him)
Title: Senior Director of Association Management
Location: Milwaukee, WI
Fun Fact: Is on a quest of seeing all of the major league baseball stadiums (Currently sits at 15 of 30 MLB Parks in his lifetime. Favorites: Wrigley Field (Chicago Cubs); Fenway Park (Boston Red Sox); Oracle Park (SF Giants); T Mobile Park (Seattle Mariners)
Bio: John brings over 30 years of leadership in association management, with a career focused on helping professional societies and trade associations grow, evolve, and lead with impact. He’s worked extensively in the healthcare space, partnering with organizations like the American Academy of Allergy, Asthma & Immunology, Pediatric Research in Sports Medicine Society, American Osteopathic Association, Society of Gastroenterology Nurses and Associates, and the American Health Information Management Association. Throughout his career, John has led efforts in strategic planning, governance, operational management, leadership development, membership growth, and event planning. He’s helped associations ranging from a few hundred to over 8,000 members strengthen their mission, elevate their voice, and better serve their communities. A native Chicagoan, John now lives in Milwaukee, WI with his husband—though despite the Wisconsin address, he’ll always be a die-hard Chicago Cubs and Bears fan.
Connect: LinkedIn
Shelbi Hoffman (She/Her)
Title: Director of Association Management Software
Location: Grand Rapids, Michigan
Fun Fact: Shelbi got engaged atop the Eiffel Tower—an unforgettable moment from many years ago!
Bio: Shelbi brings more than 15 years of direct experience supporting associations, focusing on association management platforms and operational systems that enhance membership, events, and communications. With over 30 years of professional experience—including running her own business—she has a strong track record of helping organizations streamline processes and improve member engagement through smart, customized solutions. Shelbi excels at bridging the gap between technology and people, ensuring clients feel supported, informed, and empowered. She thrives on solving complex challenges and is passionate about helping associations operate more efficiently and effectively.
Connect: LinkedIn