Shelbi Hoffman (She/Her)

Title: Director of Association Management Software

Location: Grand Rapids, Michigan

Fun Fact: Shelbi got engaged atop the Eiffel Tower—an unforgettable moment from many years ago!

Bio: Shelbi brings more than 15 years of direct experience supporting associations, focusing on association management platforms and operational systems that enhance membership, events, and communications. With over 30 years of professional experience—including running her own business—she has a strong track record of helping organizations streamline processes and improve member engagement through smart, customized solutions. Shelbi excels at bridging the gap between technology and people, ensuring clients feel supported, informed, and empowered. She thrives on solving complex challenges and is passionate about helping associations operate more efficiently and effectively.