Mike Andersen (He/Him)

Title: Director of Digital Strategy & Events

Location: Traverse City, MI

Fun Fact: Mike, his better half, and their pug once sold everything they owned, bought an RV, and spent 18 months working remotely while traveling through 38 states—from the coast of North Carolina to the coast of California and everywhere in between.

Bio: Since the early 2000s, Mike has navigated the event planning landscape with finesse, holding key positions in leading Destination Management Companies and executing high-profile contracts for renowned marketing agencies nationwide. He has successfully managed up to 200 events annually, showcasing his expertise and unwavering positive demeanor under pressure. Over the years, Mike has expanded his expertise into digital marketing, developing skills in website development, social media strategy, and online marketing campaigns. His unique background allows him to bridge the gap between traditional event management and modern digital marketing approaches, bringing a comprehensive perspective to client partnerships. Whether coordinating complex logistics for corporate events or developing digital strategies that drive engagement, Mike approaches every project with the same attention to detail and results-focused mindset. A Chicago native at heart, Mike now calls Northern Michigan home, where he balances his professional commitments with his love for adventure and the outdoors. He remains a loyal Chicago Bears fan while also embracing the Detroit Lions as his adopted team.